Omnichannel Retail Experience
The Challenge
Elara's online and brick-and-mortar channels ran on disconnected systems, causing inconsistent pricing, inventory blind spots, and fragmented customer experiences.
Our Solution
We implemented a headless commerce architecture with unified pricing/inventory services, built a performant PWA, and equipped associates with a mobile app for endless aisle, loyalty, and personalised styling.
Key Features Delivered
- Unified pricing and inventory APIs powering all touchpoints
- Sub-second site performance with edge caching and image optimisation
- Associate mobile app for appointments and on-floor checkout
- Real-time loyalty and promotion engine
- Customer 360 profiles with behavioural segmentation
Project Gallery
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Technology Stack
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Business Impact
Customers now browse, reserve, and purchase across channels seamlessly. Store associates close sales 18% faster with real-time recommendations, and marketing delivers personalised campaigns powered by unified profiles.
Project Timeline
Experience & Data Discovery
4 weeks
Mapped customer journeys, POS integrations, and data flows across channels.
Headless Platform Build
8 weeks
Built pricing/inventory services, GraphQL storefront API, and promotion engine.
Web & Mobile Launch
6 weeks
Delivered PWA storefront, associate app, and integrated analytics/experimentation.
Optimisation & Growth
6 weeks
Ran CRO experiments, rolled out loyalty features, and trained store teams.
"Our customers finally feel recognised no matter where they shop. ByteBoon delivered the unified retail stack we spent years chasing."
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