Lumen Outdoor E-Commerce Platform
The Challenge
Seasonal campaigns were coded by hand, meaning marketing teams waited days for small content changes. Inventory mismatches between Shopify and NetSuite led to overselling popular gear.
Our Solution
We created reusable landing blocks, added a content approval workflow, and synchronised inventory levels every ten minutes. A/B testing is now business-as-usual for the team.
Key Features Delivered
- Composable merchandising blocks in Shopify Hydrogen
- Automated NetSuite inventory and pricing sync
- Content approvals with staged publishing
- Integrated A/B testing with analytics dashboards
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Technology Stack
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Business Impact
The refreshed experience increased conversion, and the operations team reports that customer support tickets about backorders fell sharply during peak season.
Project Timeline
Experience Audit
2 weeks
Reviewed browsing data, support tickets, and mapped the merchandising workflow.
Component Library
5 weeks
Built the Hydrogen component set, mobile breakpoints, and content model.
Integrations & Testing
4 weeks
Implemented NetSuite synchronisation, automated tests, and preview environments.
Launch Support
3 weeks
Ran parallel storefronts, supported marketing during launch, and documented best practices.
"Campaigns that used to take us a week now go live the same day. The new workflow finally connects creative ideas with reliable inventory data."
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